Audit before you upload
Start by listing every available asset and its status. Separate approved material from working files. Mark missing floor plans, inconsistent unit names, duplicate brochures, outdated prices, and media that needs optimisation.
Build a clear property hierarchy
Organise the experience from project to phase, building, floor, unit type, and available unit where relevant. Keep naming consistent with commercial data. A buyer should understand where they are; a sales user should find the exact product quickly.
Structure gives every visual, price, plan, and payment term a clear place in the sales journey.
Match media to the decision
Masterplans explain location and community logic. Renders build desire. Floor plans support fit and functionality. Unit data allows comparison. Payment plans answer affordability. Each asset should appear where it removes uncertainty.
Define what is live, shared, and tracked
Decide which audiences can view each project or phase, who may share catalogue links, and what engagement should be tracked. Public campaign links, broker links, and sales-team links may serve different operational needs.
Use a launch-readiness definition
A catalogue is ready when the structure is complete, core visuals are approved, unit and payment data is verified, links are tested, mobile behaviour is checked, and one owner accepts responsibility for future updates.
Do not publish information simply because it exists. Publish it because it is approved, useful, and placed in the correct buyer decision.